TIMELESS CLASSICS DESIGNED TO LAST
We create luxury timeless classics that last, handmade of vegetable tanned leather by artisans in a family-owned workshop in Spain.
Our brand philosophy is the belief that quality is important and that it makes you feel connected. It’s better to own a few high quality items that you really love and that accompanies you through life than many more (often cheap) poor quality items that quickly needs to be disposed.
That’s something we learned at a very young age. And if we couldn’t buy something right away, our parents told us to save for it and don’t fall for the short term happiness. So in the end, we always had something we really wanted to have and felt good and proud about it! It’s really quality over quantity. And the other thing we learned when we were young is that classics are a must in every closet. You can always rely on them and combine them endlessly. We have always kept these very valuable lessons in mind!
That’s why we create luxury, high quality timeless classics that will go with you through life and where you can always rely on! And therefore, we source only the very best materials used for our products and we set high standards for manufacturing our collections.
VEGETABLE TANNED LEATHER
When we grow older, we get more life experience and the tracks of life will be visible on our skin. Although we can’t always appreciate this, it shows that we have a story to tell. Our own personal story and that’s what makes us unique.
This is exactly how it works with the vegetable tanned leather we use for all our bags. Due to the vegetable tanning process (which is the most authentic and environmentally friendly way of dying leather) our bags gain character over time, reveal imperfections an reflect the owners lifestyle. So over time, this means that every bag tells a story, your story! And that’s what makes it unique, just like you!
From the moment we started Jerfertti, we instantly knew that we wanted our products to be made by craftsmen. Artisans who are proud of what they do and experts in their discipline.
And we had another condition; we wanted the workshop to be located in Europe. Why? So that it was easy for us to travel to. And if it could be made in Europe, than why should we produce it on the other side of the globe? Just to save a few bucks? Nope, that’s not how we do business! We know that it takes time and expense to produce a high quality classic bag, but we believe it’s all worth it. Therefore, we proudly and consciously support this type of craftsmanship. And we guess the environment will be happy with this choice aswell.
LET’S TELL YOU A LITTLE MORE ABOUT OURSELVES
We love the simple things in life, but we also love beautiful trips, good conversation, the Côte d’Azur, meditation, boutique hotels, family time, winter sports, a bit of sailing, playing tennis, the beautiful pictures that nature can provide. The list is endless!
But we also love to tell stories from life, without making them more beautiful than they actually are. Because we believe it does not have to be ‘perfect’. It is much more empowering to be the unique person that you are and to show this to the world with confidence and pride. And besides that, we’re always looking for the hidden gems. (Small) specialty shops, beautiful boutique hotels, lovely restaurants. We can go on… But also in this case, we’re loyal to our classics, places where we can always rely on.
So we created a place where we collect all these things we love; Rue de 10510. From real life stories to beautiful pictures, hidden gems, the list is endless. We hope you get inspired or learn something from it.
Towards the end of the 20th Century, our father, a business man, started a new company. No sooner said than done, he told us he had decided on the name: Jerfertti. First thing we said was; Jer-what?!
I remember how we had a bit of a laugh with this; seriously, an ‘r’ followed by a double ’t’?! But he didn’t care and smiled at this. Because not everyone could pronounce the name well, it worked perfectly. And it stuck. He was proud of it and we were proud of him. Jerfertti became a great success, so he immediately had the name registered. He unexpectedly passed away and after a time we pondered the question of what should become of the Jerfertti trademark. We quickly agreed that we should take it over and build something successful, something he would be proud of, but in our own way – if only to say ‘sorry’ for the time we laughed at him.